Understand The Jargon

Need to understand all those technical terms and abbreviations? Don’t get lost in the technical maze. Retailtoolbox technical dictionary aims to explain the jargon in easy to understand language that is related to retailing. Our technical dictionary is linked to our How to Guides for easier understanding. If you need help with terminology which is not listed please contact us via email or post on the Retail Conversations Blog and we will endeavour to add it to our dictionary.


  • Affiliate marketing

    a marketing practice that allows a business to promote and sell other company’s products and services, and vice versa.
  • Apps

    an abbreviation for applications. Apps is now a popular term for pieces of software that can run on smartphones and other handheld devices.
  • Asymmetric Digital Subscriber Line (ADSL)

    data communication technology that runs over the copper telephone line and is used to provide internet access to homes and businesses.
  • Automate/Automation

    replaces manual operations by computerised methods


  • Blog

    a web log; a website that is focused on providing frequently updated information on a particular topic.
  • Bounce rate

    the percentage and length of visits where the visitor enters and exits at the same page without visiting any other pages on the website in between.
  • Branding

    involves creating a unique name and image for a product (good or service) in the consumers' mind through marketing and advertising campaigns with a consistent theme.
  • Brochure site

    an information-only site that provides visitors with information about the business, including contact details, address, information on products and special offers etc.
  • Browser/web browser

    a software application which displays websites and web pages. It is the window you use to navigate the Internet.
  • Business to business (B2B)

    commonly known as EDI (Electronic Data Interchange); involves companies buying from and selling to each other online.
  • Business to consumer (B2C)

    involves businesses selling products/services to consumers online.
  • Business to employee (B2E)

    known as an intranet. An intranet is a web site developed to provide employees of an organisation with information.


  • Cloud/ Cloud computing

    internet-based computing, through which shared resources, software, and information are provided to computers on demand, like the electricity grid.
  • Collaborative tool

    a tool that helps people to collaborate with others. Popular Web2.0 collaboration tools include web conferencing, wiki, file sharing etc.
  • Consumer to business (C2B)

    involves a consumer requesting bids for a specific service. Businesses review the requirements and make a bid. The consumer then reviews and selects the most appropriate bid.