A-Z of Visual Merchandising

More than just a set of rules, Best Practice refers to the industry tried and tested most efficient and / or effective methods for the achievement of a specific outcome.

Brand personality is nothing but personification of the brand.

Your retail store’s branding encompasses much more than its logo alone. Other branding elements include the product, store design, signage, visual styling, packaging & wrapping, customer communication and website. 

Any good General wouldn’t go to war without a sound strategy for where his troops should be positioned so as to take on the enemy. As the the ‘General’ of your business, your promotional calendar is your ‘battle’ strategy!  

Christmas decorations can be fun and still support your brand identity whilst evoking a festive vibe in the store. The trick to getting this right is to stay away from predictable, mass produced and tacky Christmas decorations such as flashing / dancing or inflatable Santas, snowmen, tinsel and reindeers. It has never and will never snow during an Australian Christmas!

Smart retailers plan visual merchandising and buy for Christmas windows and displays in the first half of the year. Most VM suppliers have their Christmas ranges available to purchase by mid year, so it makes sense to get in early before they sell out of the best things.

Often called the “Grand Final of Retail”, Christmas is the highlight of the Australian retailer’s summer selling season.

Consistency is the key to delivering a great brand experience.

We’ve all heard the term “the customer is king”, well it's a fact. 

The customer journey in the retail store is a virtual map of his / her path to the product and making the purchase decision. It is also known as the Path to Purchase